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I’ve noticed a common thread amongst many of the women I work with. See if you can relate to any of these statements:

I feel bad charging for my services, because people can’t afford it.

Money is evil and those who have it are greedy.

I usually end up giving away my time, when I really need to be making money.

If I charge what I think I’m worth, no one will hire me or buy from me.

I can’t charge more.

I love what I do and I feel bad asking money for it.

These are just a few examples of money stories that don’t serve us. Yet they are super common, especially among service based entrepreneur women.

Why do we feel bad for charging for a valuable service, when we are willing to pay someone else good money for their services?

Why do we de-value our worth?

Why do we have negative feelings about money, when money can provide opportunities for a more comfortable and enjoyable life?

Many of our views around money were formed in childhood and influenced by our parents’ views of money. Some of us intellectually know that money can provide certain freedoms, conveniences and opportunities yet, our view of it is rooted deeply in negative feelings associated with it.

What are some of your views about money? What feelings come up for you when you think about money? Do you repel or attract it? Do you wish you had more of it yet don’t understand why you can’t consistently attract and keep it?

My money story growing up was money is the root of all evil. People with money are greedy and self-serving. Money was never a motivator for me. I have always been about service first and money as a secondary thing only to pay the bills and get by.

Even though I’ve never had a real lack, I also never really had an abundance. That was never my desire. Until it was and then I couldn’t understand why it was so hard to come by.

Over the years I have healed my money story and now see money as an opportunity to do good, not only for myself and my family but also for others in need. I have come to realize money is just an energy exchange and the more I value myself and my contribution, the more I open up to receiving money.

The other day in my Multi-Passionate Moms Club community, we started to dive into this discussion around money. I asked one of the women, what comes up for you when you think about money? She said evil and corporate greed. She also admitted that she struggles with asking for money, even when it is owed to her. She wants to make money in her business so she can help her family, but she struggles with the opening up to allow it in.

Intuitively, I asked her to play a game. I said, “Let’s pretend money is your best friend. What qualities would she have?” She responded, “She would be loyal and fun and reliable and non-judgmental and a few more things which I can’t remember at the moment.”

I said, “Ok, let’s pretend this is a mutually beneficial relationship. If she gave you those things, what would you give to her?” I also asked, “What would your life be like if you had this type of relationship with money? How would things be different?” 

And I ask you the same questions. What would your BFF money qualities be? What would you bring to the relationship? How would that impact your life?

To take it even further… try on this new relationship over the next week and see what happens. It can’t hurt right?

In fact, I did a Facebook Live about this very topic which you can check out here:

I’d love to hear what qualities you came up with and then what shifted, if anything during the week as you explored this new relationship with your money BFF.

Will you try it and let me know how it goes?

Before I go, I want to say you have inherent value in who you are. You deserve to be compensated for the value you bring. You deserve to live a good life that honors your values and provides opportunities for you and your family. You are worthy just because you are.

It’s time to let go of the old stories that don’t serve you and create a new healthy relationship with money, don’t you agree? Then join me.

Abundantly yours,


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JUSTINE ARIAN, CPCC Certified Professional Co-Active Coach

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